Team has been involved in a substantial number of the digital media, sports, entertainment, leisure and gaming industries’ most significant merger and acquisition transactions, holding key positions at, and transacting with Scientific Games Corp, Inspired Gaming Group, FOX Bets, Ocean Casino Resort, Resorts International Holdings, PokerStars, DraftKings, Mohegan Sun, Caesars Entertainment Corporation, Harrah’s Entertainment, Tropicana Entertainment, Inc., TSG/Sky Betting & Gaming, Facebook, Inc, Wynn Resorts, Dubai World/MGM Resorts
Here's all the Bios. These guys are stellar! TEKK closed at $10.30 today. Still cheap!
If you don't like to read... you don't like to make money!!!!
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Matthew Davey — Chief Executive Officer and Director
Mr. Davey has over 25 years of experience within the digital media, sports, entertainment, leisure and gaming ecosystems, as well as experience in the public sector. He is an experienced public company executive officer and board member. He has served in executive management positions across the gaming technology arena. Over the course of Mr. Davey’s career, he oversaw more than ten mergers and acquisitions and over $1.2 billion in debt and equity capital raised to support the companies he has led.
Most recently, Mr. Davey was Chief Executive Officer of SG Digital, the Digital Division of Scientific Games Corp. (“Scientific Games”) (Nasdaq: SGMS). SG Digital was established following the purchase by Scientific Games of NYX Gaming Group Limited (“NYX”) (formerly TSXV: NYX), where Mr. Davey served as Chief Executive Officer and Director. The NYX acquisition provided Scientific Games with a vehicle to significantly accelerate the scale and breadth of its existing digital gaming business, including the strategic expansion into sports betting. In his capacity as Chief Executive Officer of NYX, Mr. Davey developed and implemented a corporate strategy that generated strong revenue growth. Mr. Davey shaped company strategy to focus on digital gaming supplier platforms and content that provided various gaming operators with the underlying gaming and sports betting systems for their online gaming business. In 2014, Mr. Davey oversaw the initial public offering of NYX, and his experience in the digital media, sports, entertainment, leisure and gaming industries helped NYX recognize momentum as a public company. After the public offering, from 2014 to 2018, Mr. Davey oversaw seven acquisitions which helped establish NYX as one of the fastest growing global B2B real-money digital gaming and sports betting platforms. These acquisitions included:
• OpenBet: In 2016, NYX completed the $385 million acquisition of OpenBet. This was one of the more complex and transformative acquisitions that Mr. Davey oversaw at NYX. Through securing co-investments from William Hill (LSE: WMH), Sky Betting & Gaming and The Stars Group (formerly Nasdaq: TSG, TSX: TSGI), Mr. Davey was able to get the acquisition from Vitruvian Partners completed successfully, winning the deal against much larger and well capitalized competitors. By combining two established and proven B2B betting and gaming suppliers, NYX was well positioned to provide customers with exciting player-driven solutions across all major product verticals and distribution channels. This allowed NYX to become the leading B2B omni-channel sportsbook platform in the market and the supplier to over 300 gaming operators globally with an extensive library of desktop and mobile game titles, including more than 700 on NYX platforms and more than 2,000 on the OpenBet platform.
• Cryptologic/Chartwell: In 2015, NYX completed the $119 million acquisition of Cryptologic and Chartwell. The acquisition provided NYX with more than 400 titles of additional leading gaming content, a broader customer base, and direct exposure to PokerStars and Intercasino, part of the Gamesys Group (LSE: GYS) — two of the world’s largest online casino offerings.
• OnGame: In 2014, NYX completed the distressed acquisition of OnGame, a premier poker content, platform and service provider. This acquisition provided NYX with one of the best poker products in the industry, access to several regulated jurisdictions, and a valuable talent pool that was instrumental in the growth of NYX. The addition of OnGame further established a path for NYX to continue its growth in both European and U.S. markets.
These acquisitions, together with meaningful organic growth, increased NYX’s revenue from $24 million in 2014 to $184 million annualized in 2017. During that time, Mr. Davey helped build NYX to have over 200 customers in the global gaming industry and a team of 1,000 employees. Mr. Davey’s success at NYX ultimately led to its sale to Scientific Games for $631 million in 2018.
Mr. Davey joined Next Gen Gaming, the predecessor to NYX, in 2000 as the Vice President of Technology, was appointed as Executive Director in 2003 and named Chief Executive Officer in 2005. Prior to that, he was the Senior Consultant for Access Systems, a company that specializes in the provision of back-end software for licensed online casinos. Prior to joining Access, Mr. Davey worked for the Northern Territory Government specializing in matters pertaining to the internet and e-commerce along with roles in the Department of Racing and Gaming. Mr. Davey received a Bachelor of Electrical & Electronic Engineering from Northern Territory University, Australia (also known as Charles Darwin University).
Robin Chhabra — President
Mr. Chhabra has been at the forefront of corporate acquisition activity within the digital gaming landscape for over a decade. His prior experience includes leading corporate strategy, M&A, and business development at two of the global leaders in the digital gaming industry, The Stars Group (“TSG”) and William Hill, and a leading supplier, Inspired Gaming Group (Nasdaq: INSE). Mr. Chhabra served on the Group Executive Committees of each of these companies. From 2017 to May 2020, Mr. Chhabra served as Chief Corporate Development Officer at TSG and, from 2019 to August 2020, he also served as the Chief Executive Officer of Fox Bet, a leading U.S. online gaming business which is the product of a landmark partnership between TSG and FOX Sports, a transaction which he led. During that period, Mr. Chhabra led several transactions which transformed TSG into the largest publicly listed online gambling operator in the world by both revenue and market capitalization and one of the most diversified from a product and geographic perspective with revenues of over $2.5 billion. Mr. Chhabra’s M&A experience is extensive and covers multiple global geographies across the digital gaming value chain and includes the following:
• TSG/Flutter Entertainment Merger: In 2019, Mr. Chhabra led the TSG M&A team that was responsible for TSG’s $12.2 billion merger with Flutter Entertainment (LSE: FLTR). The merger between TSG and Flutter Entertainment is the largest transaction in the digital gaming industry to date. The combination created the largest publicly listed online gaming company with approximately 13 million active customers and leading product offerings, which include sports betting, online casino, fantasy sports and poker. The combined entity includes some of the world’s most iconic digital gaming brands such as Fanduel, Fox Bet, Sky Bet, PaddyPower, Betfair, PokerStars and SportsBet. TSG/Flutter Entertainment is one of the most geographically diverse digital gaming and media companies with leading positions in the United States, United Kingdom, Australia, Ireland, Italy, Spain, Germany and Georgia.
• TSG/Sky Betting and Gaming (“SBG”): In 2018, Mr. Chhabra led the acquisition of SBG from CVC Capital Partners and Sky plc, Europe’s largest media company, in a transaction valued at $4.7 billion. At the time of the acquisition SBG was the largest mobile gambling operator in the United Kingdom and one of the fastest growing of the major operators having doubled its online market share in three years. The acquisition of SBG provided TSG with (a) greater revenue diversification, significantly enhanced expertise and exposure to sports betting just ahead of the judicial overturn of The Professional and Amateur Sports Protection Act of 1992 (PASPA) by the U.S. Supreme Court, (b) a leading position within the United Kingdom, the world’s largest regulated online gaming market, (c) improved products and technology as a result of the addition of SBG’s innovative casino and sports book offerings and a portfolio of popular mobile apps, and (d) expertise in deeply integrating sports betting with leading sports media companies, positioning TSG to create more engaging content, deliver faster growth and decrease customer acquisition costs.
• William Hill (LSE: WMH): At William Hill, from 2010 to 2017, Mr. Chhabra served as Group Director of Strategy and Corporate Development where he led several transactions which contributed to William Hill’s transformation from a land-based gambling operator in the United Kingdom to a leading online-led international business. Mr. Chhabra led William Hill’s entry into the U.S. sports betting and online lottery markets with the acquisition of four businesses, including the simultaneous acquisitions of three U.S. sportsbooks, Cal Neva, American Wagering and Brandywine Bookmaking, in 2011 for an aggregate purchase price of $55 million. These businesses ultimately led William Hill to achieve a leading position in the U.S. sports betting market with a market share of 24% in 2019. Additionally, Mr. Chhabra played a key role in structuring William Hill’s successful joint venture with PlayTech Plc (LSE: PTEC) in 2008. The combined entity created one of the largest online gambling businesses in Europe at the time of its formation and led to William Hill’s buyout of Playtech’s interest for $637 million in 2013. Prior to the transaction, William Hill had struggled in its attempt to establish a strong online gaming platform and a meaningful presence outside the United Kingdom.
Mr. Chhabra has also successfully completed four transactions worth over $1.2 billion in Australia, the world’s second largest regulated online gambling market, and various partnerships in Asia. Additionally, he completed several technology and media related transactions, including William Hill’s investment in NYX, where he worked with Mr. Davey on NYX’s transformational acquisition of OpenBet.
Prior to working in the gaming sector, Mr. Chhabra was an equities analyst and a management consultant. Mr. Chhabra received a Bachelor of Science in Economics from the London School of Economics and Political Science.
Eric Matejevich — Chief Financial Officer
Mr. Matejevich is a seasoned gaming executive with extensive experience in both the online gaming and traditional casino industries. From February to August 2019, he served as Trustee and Interim-Chief Executive Officer of Ocean Casino Resort (“Ocean”) (formerly Revel Casino, which had a construction cost of $2.4 billion) in Atlantic City, where he successfully led the management team through an ownership change and operational turnaround effort. Over the course of seven months, Mr. Matejevich managed to reduce the property’s weekly cash burn of $1.5 million to an annualized cash flow run rate in excess of $20 million.
Prior to Ocean, from 2016 to 2018, Mr. Matejevich served as the Chief Financial Officer of NYX. At NYX, he focused his efforts on integrating the company’s many acquisitions and multiple debt refinancings to simplify its capital structure and provided liquidity for growth initiatives. Additionally, Mr. Matejevich was instrumental to the executive team that sold NYX to Scientific Games for $631 million.
Prior to NYX, from 2004 to 2014, Mr. Matejevich was the Chief Financial Officer of Resorts International Holdings and later, from 2011, also the Chief Operating Officer of the Atlantic Club Casino, a property under the Resorts International Holdings umbrella — a Colony Capital (NYSE: CLNY) entity. As Chief Financial Officer, he provided managerial oversight for all finance functions for a six-property casino company with annual gaming revenue exceeding $1.3 billion, 10,000 gaming positions, 7,000 hotel rooms and over 11,000 staff members during his tenure. Mr. Matejevich led the transition effort to integrate a four-casino, $1.3 billion acquisition from Harrah’s Entertainment and Caesars Entertainment (Nasdaq: CZR). As Chief Operating Officer of Atlantic Club, he lobbied for and was successful in obtaining the first internet gaming legislation passed in the United States. The Atlantic Club was the sole New Jersey casino proponent of the legislation.
Prior to serving in various gaming positions, Mr. Matejevich was a Vice President of High Yield Research for Merrill Lynch, where he managed the corporate bond research effort for the gaming and leisure sectors and marketed high yield and other debt transactions totaling $4.8 billion. Mr. Matejevich received a Bachelor of Science in Economics from The Wharton School and a Bachelor of Arts in International Relations from The College of Arts and Sciences at the University of Pennsylvania.
Our Board of Directors
Morris Bailey — Chairman
Over the past 10 years, Mr. Bailey has been a leader in turning around Atlantic City, as well as being among the first gaming executives to embrace online gaming and sports betting in the United States. In his efforts, Mr. Bailey partnered with two of the largest digital gaming companies in the world, PokerStars, part of the Stars Group, and DraftKings (Nasdaq: DKNG). In 2010, Mr. Bailey bought Resorts Atlantic City (“Resorts”) and initiated a comprehensive renovation which allowed for the property to be rebranded and repositioned. In 2012, Mr. Bailey signed an agreement with Mohegan Sun to manage the day-to-day operations of the casino. In addition to Mohegan Sun’s operational expertise and ability to reduce costs via economies of scale, Resorts gained access to their robust customer database. Soon thereafter, Mr. Bailey and his team focused on bringing online gaming to the property. In 2015, Resorts established a platform to engage in online gaming by partnering with PokerStars, now part of the $24 billion Flutter Entertainment, PLC (LSE: FLTR), to operate an online poker room in Atlantic City. In 2018, Resorts announced deals with DraftKings and SBTech to open a sportsbook on-property and online. For 2020 year-to-date, Resorts has performed in the top quartile in internet gross gaming revenue in New Jersey. Mr. Bailey’s efforts in New Jersey helped set the framework for expansion of online sports and gaming throughout the United States.
In addition to his gaming interests, Mr. Bailey has over 50 years of experience in all facets of real estate development, asset M&A, capital markets and operations and is the founder, Chief Executive Officer and Principal of JEMB Realty, a leading real estate development, investment and management organization. Mr. Bailey has notable investment experience within the energy, finance and telecommunications sectors through investments in the Astoria Energy Plant, Basis Investment Group and Xentris Wireless.
Tony Rodio — Director Nominee
Mr. Rodio has nearly four decades of experience in the gaming industry. Most recently, Mr. Rodio served as the Chief Executive Officer and director of Caesars Entertainment Corporation (“Caesars”) (Nasdaq: CZR), one of the world’s most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company, from April 2019 until its acquisition by Eldorado Resorts, Inc. in July 2020. Mr. Rodio led Caesars through its $17.3 billion merger with Eldorado Resorts, one of the largest transactions in the gaming industry to date. Additionally, Mr. Rodio was instrumental to Caesars’ expansion into the digital gaming industry and oversaw the implementation of new digital segments such as its Scientific Games powered retail sportsbook solution that now operates in various states throughout the U.S. From October 2018 to May 2019, Mr. Rodio served as Chief Executive Officer of Affinity Gaming. Prior to Affinity Gaming, he served as President, Chief Executive Officer and a director of Tropicana Entertainment, Inc. (“Tropicana”) for over seven years, where he was responsible for the operation of eight casino properties in seven different jurisdictions. During his time at Tropicana, Mr. Rodio oversaw a period of unprecedented growth at the company, improving overall financial results with net revenue that increased more than 50% driven by both operational improvements and expansion across regional markets. Mr. Rodio led major capital projects, including the complete renovation of Tropicana Atlantic City and Tropicana’s move to land-based operations in Evansville, Indiana. Each of these initiatives, among others, generated substantial value for Tropicana. Ultimately, Mr. Rodio’s efforts at Tropicana led to its sale to Eldorado Resorts in 2018 for $1.85 billion. Prior to Tropicana, Mr. Rodio held a succession of executive positions in Atlantic City for casino brands, including Trump Marina Hotel Casino, Harrah’s Entertainment (predecessor to Caesars), the Atlantic City Hilton Casino Resort and Penn National Gaming. He has also served as a director of several professional and charitable organizations, including Atlantic City Alliance, United Way of Atlantic County, the Casino Associations of New Jersey and Indiana, AtlantiCare Charitable Foundation and the Lloyd D. Levenson Institute of Gaming Hospitality & Tourism. Mr. Rodio brings extensive knowledge of and experience in the gaming industry, operational expertise, and a demonstrated ability to effectively design and implement company strategy. Mr. Rodio received a Bachelor of Science from Rider University and a Master of Business Administration from Monmouth University.
Marlon Goldstein — Director Nominee
Mr. Goldstein is a licensed attorney with nearly 20 years of experience in the gaming space. He joined The Stars Group (Nasdaq: TSG)(TSX: TSGI) in January 2014 as its Executive Vice-President, Chief Legal Officer and Secretary until his retirement from the company in July 2020 following the merger of TSG with Flutter Entertainment, PLC (LSE: FLTR). Mr. Goldstein also previously served as the Executive Vice-President, Corporate Development and General Counsel of TSG. Mr. Goldstein was also the senior TSG executive based in the United States and was one of the primary architects of TSG’s strategic vision for its U.S.-facing business. During his tenure, TSG grew from an approximately $500 million market-cap company to an approximately $7 billion market-cap company through a combination of organic growth and strategic mergers and acquisitions. Mr. Goldstein participated in numerous M&A transactions and capital markets offerings at TSG, including several transformational transactions in the digital gaming industry. Notable transactions in which Mr. Goldstein was involved include:
• TSG/Flutter Merger: In 2019, TSG merged with Flutter for a $12.2 billion transaction value, the largest transaction in the digital gaming industry to date.
• TSG/Fox Bet Partnership: In 2019, TSG entered into a partnership with FOX Sports to create FOX Bet in the U.S., a leading U.S. online gaming business. Wall Street Research estimates an approximate $1.1 billion valuation for Fox Bet post-partnership with The Stars Group.
• TSG/Sky Betting & Gaming: In 2018, TSG acquired Sky Betting & Gaming, the largest mobile gambling operator in the United Kingdom at the time, for $4.7 billion.
• TSG/CrownBet and William Hill: In 2018, TSG simultaneously acquired CrownBet and William Hill, two Australian operators, for a total of $621 million in a multi-part transaction.
• TSG/PokerStars and Full Tilt Poker: In 2014, TSG acquired The Rational Group, which operated PokerStars and Full Tilt and was the world’s largest poker business, for $4.9 billion.
Through his ability to legally structure large and complex transactions, Mr. Goldstein was integral to TSG’s vision of becoming a full-service online gaming company. Additionally, he assisted in structuring TSG’s capital markets activity, which generated liquidity for acquisitions and strengthened its balance sheet.
Prior to joining TSG, Mr. Goldstein was a principal shareholder in the corporate and securities practice at the international law firm of Greenberg Traurig P.A., where he practiced for almost 13 years. Mr. Goldstein’s practice focused on corporate and securities matters, including mergers and acquisitions, securities offerings, and financing transactions. Additionally, Mr. Goldstein was the founder and co-chair of the firm’s Gaming Practice, a multi-disciplinary team of attorneys representing owners, operators and developers of gaming facilities, manufacturers and suppliers of gaming devices, investment banks and lenders in financing transactions, and Indian tribes in the development and financing of gaming facilities.
Mr. Goldstein brings experience and insight that we believe will be valuable to a potential initial business combination target business. Mr. Goldstein received a Bachelor of Business Administration with a concentration in accounting from Emory University and a Juris Doctorate with highest honors from the University of Florida, College of Law.
Sean Ryan — Director Nominee
Mr. Ryan is a digital media and technology operator with extensive global experience in online payments, e-commerce, marketplaces, mobile ad networks, digital games, enterprise collaboration platforms, blockchain, real money gaming and online music. Since 2014, Mr. Ryan has been serving as Vice President of Business Platform Partnerships at Facebook, Inc. (“Facebook”) (Nasdaq: FB), where he leads a more than 500 person global organization that manages the Payments, Commerce, Novi/Blockhain, Workplace and Audience Network businesses. Prior to his current role, Mr. Ryan was hired in 2011 as the Director of Games Partnerships to lead and grow the global Games business at Facebook. While the Director of Games Partnerships, Mr. Ryan focused on re-shaping Facebook’s games and monetization strategies to derive more value for Facebook, its users and its partners, including the addition of a Real Money Gaming offering in regulated markets. Mr. Ryan’s team helped accelerate a major trend in engagement through cross-platform games and therefore the opportunity to increase users through establishing games on multiple platforms. Prior to joining Facebook, Mr. Ryan created the new social and mobile games division at News Corp, an American multinational mass media corporation controlled by Rupert Murdoch. While at News Corp, Mr. Ryan led the acquisition of Making Fun, a San Francisco social-game start-up, that created News Corp’s games publishing division.
Before joining News Corp., Mr. Ryan founded multiple digital businesses such as Twofish, Meez, Open Wager and SingShot Media. Mr. Ryan co-founded Twofish in 2009, a virtual goods and services platform that provided developers with data analytics and insights for individual application’s digital economies. Twofish was later sold to online payments provider Live Gamer, where Mr. Ryan served on the board of directors. From 2005 to 2008, Mr. Ryan founded and led Meez.com, a social entertainment service combining avatars, web games and virtual worlds. The white label social casino gaming company Open Wager was spun out of Meez and was later sold to VGW Holdings, Mr. Ryan also co-founded SingShot Media, an online karaoke community, which was sold to Electronic Arts (Nasdaq: EA) and merged into its Sims division.
We believe Mr. Ryan’s experience will be valuable to a potential initial business combination target and would provide an expanded perspective on the digital gaming landscape. Mr. Ryan received a Bachelor of Arts from Columbia University and a Master of Business Administration from the University of California, Los Angeles.
Tom Roche — Director Nominee
Mr. Roche has more than 40 years of experience in the gaming industry as a regulator, advisor and independent auditor. Mr. Roche joined Ernst & Young (“EY”) as a partner in 2003 and opened its Las Vegas office. He was subsequently appointed as the Office Managing Partner and Global Gaming Industry Market Leader. In 2016, Mr. Roche relocated to the EY Hong Kong office to supervise the expansion of the EY Global Gaming Industry practice in the Asia Pacific region. Mr. Roche has been integral to numerous transactions that have shaped the current gaming landscape, including:
• Wynn Resorts (Nasdaq: WYNN) initial public offering: Mr. Roche was the lead partner on Wynn Resort’s initial public offering, which raised $450 million in 2002.
• Harrah’s Entertainment/Apollo Management Group & Texas Pacific Group: Mr. Roche headed the regulatory advisory services on the buyout of Harrah’s Entertainment, the world’s largest casino company at the time, for $17.1 billion.
• Dubai World/MGM Resorts: Mr. Roche headed the regulatory and due diligence advisory services to Dubai World in its approximately $5.1 billion investment in MGM. Dubai World bought 28.4 million MGM shares, or 9.5 percent of the casino operator, for $2.4 billion. It then invested $2.7 billion to acquire a 50% stake in MGM’s CityCenter Project, a $7.4 billion 76-acre Las Vegas development of hotels, condos and retail outlets.
• MGM Growth Properties (NYSE: MGP) initial public offering: Mr. Roche provided tax and structural transaction services to MGM Resorts in the creation of MGM Growth Properties, a publicly traded REIT engaged in the acquisition, ownership and leasing of large-scale destination entertainment and leisure resorts. MGM Growth Properties raised $1.05 billion in its 2016 initial public offering.
Mr. Roche also directed EY advisory services to boards and management teams for profit improvement and technology related initiatives. In addition, Mr. Roche provided advisory support to the American Gaming Association on several research projects, including those specifically related to sports betting, the revocation of The Professional and Amateur Sports Protection Act of 1992 (PASPA) and anti-money laundering best practices in the gaming industry. Equally, he has assisted government agencies in numerous international locations with enhancing their regulatory approach to governing the industry especially in the online gambling sector.
Prior to joining Ernst & Young, Mr. Roche served as Deloitte’s National Gaming Industry Leader and as the co-head of Andersen’s Gaming Industry Practice in Las Vegas. In 1989, Mr. Roche was appointed by then Governor of the State of Nevada, Robert Miller, to serve as one of three members of the Nevada State Gaming Control Board for a four-year term, where he was directly responsible for the Audit and New Games Lab Divisions. As a board member, he spent a substantial amount of time assisting global jurisdiction regulators enact gaming legislation in the design of their regulatory structure. During his career, Roche has been involved in numerous public and private offerings of equity and debt securities. His background includes providing casino regulatory consulting services to casino licensees and to federal and state agencies including the National Indian Gaming Commission and the Nevada State Gaming Control Board, and industry associations such as the Nevada Resort Association and the American Gaming Association.
We believe Mr. Roche’s highly regarded reputation as a gaming auditor and advisor in the gaming industry will be valuable for us and a potential business combination target. Mr. Roche is a member of the American Institute of Certified Public Accountants and is licensed by the Nevada State Board of Accountancy and Mississippi State Board of Public Accountancy. He received his Bachelor of Science degree in Accounting from the University of Southern California.
submitted by TL;DR: Man with too much time on his hands goes deep down the rabbit hole on a concept this sub already didn’t seem that enthusiastic about. If you really want to skip ahead, CTRL+F “verdict” and it’ll get you there. Two days ago,
u/MrPhillyj2wns made a post
asking whether USL should launch a D1 league in order to compete in Concacaf. From the top voted replies, it appears this made a lot of people very angry and has been widely regarded as a bad move.
But I’ve been at home for eight weeks and I am terribly, terribly bored.
So, I present to you this overview of what the USL pyramid might look like if Jake Edwards got a head of steam and attempted to establish a USSF-sanctioned first division.
This is by no means an endorsement of such a proposal or even a suggestion that USL SHOULD do such a thing. It is merely an examination of whether they COULD. Welcome to the
Thunderdome USL Premiership
First, there are some base-level assumptions we must make in this exercise, because it makes me feel more scientific and not like a guy who wrote this on Sunday while watching the Belarusian Premier League (Go BATE Borisov!).
- All D1 teams must comply with known USSF requirements for D1 leagues (more on that later).
- MLS, not liking this move, will immediately remove all directly-owned affiliate clubs from the USL structure (this does not include hybrid ownerships, like San Antonio FC – NYCFC). This removes all MLS2 teams but will not affect Colorado Springs, Reno, RGVFC and San Antonio.
- The USL will attempt to maintain both the USL Championship and USL League One, with an eventual mind toward creating the pro/rel paradise that is promised in Relegations 3:16.
- All of my research regarding facility size and ownership net worth is correct – this is probably the biggest leap of faith we have to make, since googling “NAME net worth” and “CITY richest people” doesn’t seem guaranteed to return accurate results.
- The most a club can increase its available seating capacity to meet D1 requirements in a current stadium is no more than 1,500 seats (10% of the required 15,000). If they need to add more, they’ll need a new facility.
- Let’s pretend that people are VERY willing to sell. It’s commonly acknowledged that the USL is a more financially feasible route to owning a soccer club than in MLS (c.f. MLS-Charlotte’s reported $325 million expansion fee) and the USSF has some very strict requirements for D1 sanctioning. It becomes pretty apparent when googling a lot of team’s owners that this requirement isn’t met, so let’s assume everyone that can’t sells to people who meet the requirements.
(Known) USSF D1 league requirements: - League must have 12 teams to apply and 14 teams by year three
- Majority owner must have a net worth of $40 million, and the ownership group must have a total net worth of $70 million. The value of an owned stadium is not considered when calculating this value.
- Must have teams located in the Eastern, Central and Pacific time zones
- 75% of league’s teams must be based in markets with at a metro population of at least 1 million people.
- All league stadiums must have a capacity of at least 15,000
The ideal club candidate for the USL Premiership will meet the population and capacity requirements in its current ground, which will have a grass playing surface. Of the USL Championship’s 27 independent/hybrid affiliate clubs, I did not find one club that meets all these criteria as they currently stand.
Regarding turf fields, the USSF does not have a formal policy regarding the ideal playing surface but it is generally acknowledged that grass is superior to turf. 6 of 26 MLS stadiums utilize turf, or roughly 23% of stadiums. We’ll hold a similar restriction for our top flight, so 2-3 of our top flight clubs can have turf fields. Seem fair?
Capacity is going to be the biggest issue, since the disparity between current requirements for the second-tier (5,000) and the first tier (15,000) is a pretty massive gap. Nice club you have there, triple your capacity and you’re onto something. As a result, I have taken the liberty of relocating certain (read: nearly all) clubs to new grounds, trying my utmost to keep those clubs in their current markets and –importantly--, ensure they play on grass surfaces.
So, let’s do a case-by-case evaluation and see if we can put together 12-14 teams that meet the potential requirements, because what else do you have to do?
For each club’s breakdown, anything that represents a chance from what is currently true will be underlined.
Candidate: Birmingham Legion FC Location (Metro population): Birmingham, Ala. (1,151,801)
Time zone: Central
Stadium (playing surface, capacity): Legion Field (FieldTurf, 71,594)
Potential owner: Stephens Family (reported net worth $4 billion)
Notes: Birmingham has a pretty strong candidacy. Having ditched the 5,000-seater BBVA Field for Legion Field, which sits 2.4 miles away, they’ve tapped into the city’s soccer history. Legion Field hosted portions of both the men’s and women’s tournaments at the 1996 Olympics, including a 3-1 U.S. loss to Argentina that saw 83,183 pack the house. The Harbert family seemed like strong ownership contenders, but since the death of matriarch Marguerite Harbert in 2015, it’s unclear where the wealth in the family is concentrated, so the Stephens seem like a better candidate. The only real knock that I can think of is that we really want to avoid having clubs play on turf, so I’d say they’re on the bubble of our platonic ideal USL Prem.
Candidate: Charleston Battery Location (Metro population): Charleston, S.C. (713,000)
Time zone: Eastern
Stadium (playing surface, capacity): Johnson Hagood Stadium (Grass, ~14,700)
Potential owner: Anita Zucker (reported net worth $3 billion)
Notes: Charleston’s candidacy isn’t looking great. Already disadvantaged due to its undersized metro population, a move across the Cooper River to Johnson Hagood Stadium is cutting it close in terms of capacity. The stadium, home to The Citadel’s football team, used to seat 21,000, before 9,300 seats on the eastern grandstand were torn down in 2017 to deal with lead paint that had been used in their construction. Renovation plans include adding 3,000 seats back in, which could hit 15,000 if they bumped it to 3,300, but throw in a required sale by HCFC, LLC (led by content-creation platform founder Rob Salvatore) to chemical magnate Anita Zucker, and you’ll see there’s a lot of ifs and ands in this proposal.
Candidate: Charlotte Independence Location (Metro population): Charlotte, N.C. (2,569, 213)
Time zone: Eastern
Stadium (playing surface, capacity): Jerry Richardson Stadium (Turf, 15,314)
Potential owner: James Goodnight (reported net worth $9.1 billion)
Notes: Charlotte ticks a lot of the boxes. A move from the Sportsplex at Matthews to UNC-Charlotte’s Jerry Richardson stadium meets capacity requirements, but puts them on to the dreaded turf. Regrettably, nearby American Legion Memorial Stadium only seats 10,500, despite a grass playing surface. With a sizeable metro population (sixth-largest in the USL Championship) and a possible owner in software billionaire James Goodnight, you’ve got some options here. The biggest problem likely lies in direct competition for market share against a much better-funded MLS Charlotte side due to join the league in 2021.
Candidate: Hartford Athletic Location (Metro population): Hartford, Conn. (1,214,295)
Time zone: Eastern
Stadium (playing surface, capacity): Pratt & Whitney Stadium (Grass, 38,066)
Potential owner: Ray Dalio (reported net worth $18.4 billion)
Notes: Okay, I cheated a bit here, having to relocate Hartford to Pratt & Whitney Stadium, which is technically in East Hartford, Conn. I don’t know enough about the area to know if there’s some kind of massive beef between the two cities, but the club has history there, having played seven games in 2019 while Dillon Stadium underwent renovations. If the group of local businessmen that currently own the club manage to attract Dalio to the table, we’re on to something.
Candidate: Indy Eleven Location (Metro population): Indianapolis, Ind. (2,048,703)
Time zone: Eastern
Stadium (playing surface, capacity): Lucas Oil Stadium (Turf, 62,421)
Potential owner: Jim Irsay (reported net worth of $3 billion)
Notes: Indy Eleven are a club that are SO CLOSE to being an ideal candidate – if it weren’t for Lucas Oil Stadium’s turf playing surface. Still, there’s a lot to like in this bid. I’m not going to lie, I have no idea what current owner and founder Ersal Ozdemir is worth,
but it seems like there might be cause for concern. A sale to Irsay, who also owns the NFL Indianapolis (nee Baltimore) Colts, seems likely to keep the franchise there, rather than make a half-mile move to 14,230 capacity Victory Field where the AAA Indianapolis Indians play and expand from there.
Candidate: Louisville City FC Location (Metro population): Louisville, Ky. (1,297,310)
Time zone: Eastern
Stadium (playing surface, capacity): Lynn Family Stadium (Grass, 14,000, possibly expandable to 20,000)
Potential owner: Wayne Hughes (reported net worth $2.8 billion)
Notes: I’m stretching things a bit here. Lynn Family stadium is currently listed as having 11,700 capacity that’s expandable to 14,000, but they’ve said that the ground could hold as many as 20,000 with additional construction, which might be enough to grant them a temporary waiver from USSF. If the stadium is a no-go, then there’s always Cardinal Stadium, home to the University of Louisville’s football team, which seats 65,000 but is turf. Either way, it seems like a sale to someone like Public Storage founder Wayne Hughes will be necessary to ensure the club has enough capital.
Candidate: Memphis 901 FC Location (Metro population): Memphis, Tenn. (1,348,260)
Time zone: Central
Stadium (playing surface, capacity): Liberty Bowl Stadium (Turf, 58,325)
Potential owner: Fred Smith (reported net worth $3 billion)
Notes: Unfortunately for Memphis, AutoZone Park’s 10,000 seats won’t cut it at the D1 level. With its urban location, it would likely prove tough to renovate, as well. Liberty Bowl Stadium more than meets the need, but will involve the use of the dreaded turf. As far as an owner goes, FedEx founder Fred Smith seems like a good local option.
Candidate: Miami FC, “The” Location (Metro population): Miami, Fla. (6,158,824)
Time zone: Eastern
Stadium (playing surface, capacity): Riccardo Silva Stadium (FieldTurf, 20,000)
Potential owner: Riccardo Silva (reported net worth $1 billion)
Notes: Well, well, well, Silva might get his wish for top-flight soccer, after all. He’s got the money, he’s got the metro, and his ground has the capacity. There is the nagging issue of the turf, though. Hard Rock Stadium might present a solution, including a capacity of 64,767 and a grass playing surface. It is worth noting, however, that this is the first profile where I didn’t have to find a new potential owner for a club.
Candidate: North Carolina FC Location (Metro population): Durham, N.C. (1,214,516 in The Triangle)
Time zone: Eastern
Stadium (playing surface, capacity): Carter-Finley Stadium (Grass/Turf, 57,583)
Potential owner: Steve Malik (precise net worth unknown) / Dennis Gillings (reported net worth of $1.7 billion)
Notes: We have our first “relocation” in North Carolina FC, who were forced to trade Cary’s 10,000-seat WakeMed Soccer Park for Carter-Finley Stadium in Durham, home of the NC State Wolfpack and 57,583 of their closest friends. The move is a whopping 3.1 miles, thanks to the close-knit hub that exists between Cary, Durham and Raleigh. Carter-Finley might be my favorite of the stadium moves in this exercise. The field is grass, but the sidelines are artificial turf. Weird, right? Either way, it was good enough for Juventus to play a friendly against Chivas de Guadalajara there in 2011. Maybe the move would be pushed for by new owner and medical magnate Dennis Gillings, whose British roots might inspire him to get involved in the Beautiful Game. Straight up, though, I couldn’t find a net worth for current owner Steve Malik, though he did sell his company MedFusion for $91 million in 2010, then bought it back for an undisclosed amount and sold it again for $43 million last November. I don’t know if Malik has the juice to meet D1 requirements, but I suspect he’s close.
Candidate: Pittsburgh Riverhounds SC Location (Metro population): Pittsburgh, Penn. (2,362,453)
Time zone: Eastern
Stadium (playing surface, capacity): Heinz Field (Grass, 64,450)
Potential owner: Henry Hillman (reported net worth $2.5 billion)
Notes: I don’t know a ton about the Riverhounds, but this move in particular feels like depriving a pretty blue-collar club from its roots. Highmark Stadium is a no-go from a seating perspective, but the Steelers’ home stadium at Heinz Field would more than meet the requirements and have a grass surface that was large enough to be sanctioned for a FIFA friendly between the U.S. WNT and Costa Rica in 2015. As for an owner, Tuffy Shallenberger (first ballot owner name HOF) doesn’t seem to fit the USSF bill, but legendary Pittsburgh industrialist Henry Hillman might. I’m sure you’re asking, why not the Rooney Family, if they’ll play at Heinz Field? I’ll tell you: I honestly can’t seem to pin down a value for the family. The Steelers are valued at a little over a billion and rumors persist that Dan Rooney is worth $500 million, but I’m not sure. I guess the Rooneys would work too, but it’s a definite departure from an owner in Shallenberger who was described by one journalist as a guy who “wears boots, jeans, a sweater and a trucker hat.”
Candidate: Saint Louis FC Location (Metro population): St. Louis, Mo. (2,807,338)
Time zone: Central
Stadium (playing surface, capacity): Busch Stadium (Grass, 45,494)
Potential owner: William DeWitt Jr. (reported net worth $4 billion)
Notes: Saint Louis has some weirdness in making the jump to D1. Current CEO Jim Kavanaugh is an owner of the MLS side that will begin play in 2022. The club’s current ground at West Community Stadium isn’t big enough, but perhaps a timely sale to Cardinals owner William DeWitt Jr. could see the club playing games at Busch Stadium, which has a well established history of hosting other sports like hockey, college football and soccer (most recently a U.S. WNT friendly against New Zealand in 2019). The competition with another MLS franchise wouldn’t be ideal, like Charlotte, but with a big enough population and cross marketing from the Cardinals, maybe there’s a winner here.
Wacko idea: If Busch doesn’t pan out, send them to The Dome. Sure, it’s a 60k turf closed-in stadium, but we can go for that retro NASL feel and pay homage to our nation’s soccer history.
Candidate: Tampa Bay Rowdies Location (Metro population): Tampa, Fla. (3,068,511)
Time zone: Eastern
Stadium (playing surface, capacity): Raymond James Stadium (Grass, 65,518)
Potential owner: Edward DeBartolo Jr. (reported net worth $3 billion)
Notes: This one makes me sad. Despite having never been there, I see Al Lang Stadium as an iconic part of the Rowdies experience. Current owner Bill Edwards proposed an expansion to 18,000 seats in 2016, but the move seems to have stalled out. Frustrated with the city’s lack of action, Edwards sells to one-time San Francisco 49ers owner Edward DeBartolo Jr., who uses his old NFL connections to secure a cushy lease at the home of the Buccaneers in Ray Jay, the site of a 3-1 thrashing of Antigua and Barbuda during the United States’ 2014 World Cup Qualifying campaign.
Breather. Hey, we finished the Eastern Conference teams. Why are you still reading this? Why am I still writing it? Time is a meaningless construct in 2020 my friends, we are adrift in the void, fueled only by brief flashes of what once was and what may yet still be. Candidate: Austin Bold FC Location (Metro population): Austin, Texas (2,168,316)
Time zone: Central
Stadium (playing surface, capacity): Darrel K Royal – Texas Memorial Stadium (FieldTurf, 95,594)
Potential owner: Michael Dell (reported net worth of $32.3 billion)
Notes: Anthony Precourt’s Austin FC has some unexpected competition and it comes in the form of tech magnate Michael Dell. Dell, were he to buy the club, would be one of the richest owners on our list and could flash his cash in the new first division. Would he have enough to convince Darrel K Royal – Texas Memorial Stadium (I’m not kidding, that’s its actual name) to go back to a grass surface, like it did from ’96-’08? That’s between Dell and nearly 100,000 UT football fans, but everything can be had for the right price.
Candidate: Colorado Springs Switchbacks FC Location (Metro population): Colorado Springs, Colo. (738,939)
Time zone: Mountain
Stadium (playing surface, capacity): Falcon Stadium (FieldTurf, 46,692)
Potential owner: Charles Ergen (reported net worth $10.8 billion)
Notes: Welcome to Colorado Springs. We have hurdles. For the first time in 12 candidates, we’re back below the desired 1 million metro population mark. Colorado Springs actually plans to build a $35 million, 8,000 seat venue downtown that will be perfect for soccer, but in our timeline that’s 7,000 seats short. Enter Falcon Stadium, home of the Air Force Academy Falcons football team. Seems perfect except for the turf, right? Well, the tricky thing is that Falcon Stadium is technically on an active military base and is (I believe) government property. Challenges to getting in and out of the ground aside, the military tends to have a pretty grim view of government property being used by for-profit enterprises. Maybe Charles Ergen, founder and chairman of Dish Network, would be able to grease the right wheels, but you can go ahead and throw this into the “doubtful” category. It’s a shame, too. 6,035 feet of elevation is one hell of a home-field advantage.
Candidate: El Paso Locomotive FC Location: El Paso, Texas
Time zone: Mountain
Stadium (playing surface, capacity): Sun Bowl (FieldTurf, 51,500)
Potential owner: Paul Foster (reported net worth $1.7 billion)
Notes: God bless Texas. When compiling this list, I found so many of the theoretical stadium replacements were nearly serviceable by high school football fields. That’s insane, right? Anyway, Locomotive don’t have to settle for one of those, they’ve got the Sun Bowl, which had its capacity reduced in 2001 to a paltry 51,500 (from 52,000) specifically to accommodate soccer. Sure, it’s a turf surface, but what does new owner Paul Foster (who is only the 1,477th wealthiest man in the world, per Forbes) care, he’s got a team in a top league.
Side note: Did you know that the Sun Bowl college football game is officially, through sponsorship, the Tony the Tiger Sun Bowl? Why is it not the Frosted Flakes Sun Bowl? Why is the cereal mascot the promotional name of the football game? What are you doing, Kellogg’s?
Candidate: Las Vegas Lights FC Location: Las Vegas, Nev. (2,227,053)
Time zone: Pacific
Stadium (playing surface, capacity): Allegiant Stadium (Grass, 61,000)
Potential owner: Sheldon Adelson (reported net worth $37.7 billion)
Notes: Sin City. You had to know that the club that once signed Freddy Adu because “why not” was going to go all out in our flashy hypothetical proposal. Thanks to my narrative control of this whole thing, they have. Adelson is the second-richest owner in the league and has decided to do everything first class. That includes using the new Raiders stadium in nearby unincorporated Paradise, Nevada, and spending boatloads on high profile transfers. Zlatan is coming back to the U.S., confirmed.
Candidate: New Mexico United Location: Albuquerque, N.M.
Time zone: Mountain
Stadium (playing surface, capacity): Isotopes Park – officially Rio Grande Credit Union Field at Isotopes Park (Grass, 13,500 – 15,000 with expansion)
Potential owner: Maloof Family (reported net worth $1 billion)
Notes: New Mexico from its inception went deep on the community vibe, and I’ve tried to replicate that in this bid. The home field of Rio Grande Cr---I’m not typing out the whole thing—Isotopes Park falls just within the expansion rules we set to make it to 15,000 (weird, right?) and they’ve found a great local ownership group in the Lebanese-American Maloof (formerly Maalouf) family from Las Vegas. The only thing to worry about would be the metro population, but overall, this could be one of the gems of USL Prem.
Candidate: Oklahoma City Energy FC Location: Oklahoma City, Okla. (1,396,445)
Time zone: Central
Stadium (playing surface, capacity): Chickasaw Bricktown Ballpark (Grass, 13,066)
Potential owner: Harold Hamm (reported net worth $14.2 billion)
Notes: There’s a bright golden haze on the meadow and it says it’s time to change stadiums and owners to make it to D1. A sale to oil magnate Harold Hamm would give the club the finances it needs, but Chickasaw Bricktown Ballpark (home of the OKC Dodgers) actually falls outside of the boundary of what would meet capacity if 1,500 seats were added. Could the club pull off a move to Gaylord Family Oklahoma Memorial Stadium in Norman, Oklahoma – home of the Oklahoma Sooners? Maybe, but at 20 miles, this would be a reach.
Candidate: Orange County SC Location: Irvine, Calif. (3,176, 000 in Orange County)
Time zone: Pacific
Stadium (playing surface, capacity): Angels Stadium of Anaheim (Grass, 43,250)
Potential owner: Arte Moreno (reported net worth $3.3 billion)
Notes: You’ll never convince me that Rangers didn’t choose to partner with Orange County based primarily on its name. Either way, a sale to MLB Angels owner Arte Moreno produces a fruitful partnership, with the owner choosing to play his newest club out of the existing Angels stadium in OC. Another baseball conversion, sure, but with a metro population of over 3 million and the closest thing this hypothetical league has to an LA market, who’s complaining?
Candidate: Phoenix Rising FC Location: Phoenix, Ariz. (4,857,962)
Time zone: Arizona
Stadium (playing surface, capacity): State Farm Stadium (Grass, 63,400)
Potential owner: Ernest Garcia II (reported net worth $5.7 billion)
Notes: We’re keeping it local with new owner and used car guru Ernest Garcia II. His dad owned a liquor store and he dropped out of college, which is making me feel amazing about my life choices right now. Casino Arizona Field is great, but State Farm Stadium is a grass surface that hosted the 2019 Gold Cup semifinal, so it’s a clear winner. Throw in Phoenix’s massive metro population and this one looks like a lock.
Candidate: Reno 1868 FC Location: Reno, Nev. (425,417)
Time zone: Pacific
Stadium (playing surface, capacity): Mackay Stadium (FieldTurf, 30,000)
Potential owner: Nancy Walton Laurie (reported net worth $7.1 billion)
Notes: The Biggest Little City on Earth has some serious barriers to overcome, thanks to its low metro population. A sale to Walmart heiress Nancy Walton Laurie and 1.6 mile-move to Mackay Stadium to split space with the University of Nevada, Reno makes this bid competitive, but the turf surface is another knock against it.
Candidate: Rio Grande Valley FC Location: Edinburg, Texas (900,304)
Time zone: Central
Stadium (playing surface, capacity): McAllen Memorial Stadium (FieldTurf, 13,500 – 15,000 with expansion)
Potential owner: Alice Louise Walton (reported net worth $45 billion)
Notes: Yes, I have a second straight Walmart heiress on the list. She was the first thing that popped up when I googled “McAllen Texas richest people.” The family rivalry has spurred Walton to buy a club as well, moving them 10 miles to McAllen Memorial Stadium which, as I alluded to earlier, is a straight up high school football stadium with a full color scoreboard. Toss in an additional 1,500 seats and you’ve met the minimum, despite the turf playing surface.
Candidate: San Antonio FC Location: San Antonio, Texas (2,550,960)
Time zone: Central
Stadium (playing surface, capacity): Alamodome (FieldTurf, 64,000)
Potential owner: Red McCombs (reported net worth $1.6 billion)
Notes: I wanted to keep SAFC in the Spurs family, since the franchise is valued at $1.8 billion. That said, I didn’t let the Rooneys own the Riverhounds based on the Steelers’ value and it felt wrong to change the rules, so bring on Clear Channel co-founder Red McCombs. Toyota Field isn’t viable in the first division, but for the Alamodome, which was built in 1993 in hopes of attracting an NFL franchise (and never did), San Antonio can finally claim having *a* national football league team in its town (contingent on your definition of football). Now if only we could do something about that turf…
Candidate: San Diego Loyal SC Location: San Diego, Calif. (3,317,749)
Time zone: Pacific
Stadium (playing surface, capacity): SDCCU Stadium (formerly Qualcomm) (Grass, 70,561)
Potential owner: Phil Mickelson (reported net worth $91 million)
Notes: Yes, golf’s Phil Mickelson. The existing ownership group didn’t seem to have the wherewithal to meet requirements, and Phil seemed to slot right in. As an athlete himself, he might be interesting in the new challenges of a top flight soccer team. Toss in a move to the former home of the chargers and you might have a basis for tremendous community support.
Candidate: FC Tulsa Location: Tulsa, Okla. (991,561)
Time zone: Central
Stadium (playing surface, capacity): Skelly Field at H.A. Chapman Stadium (FieldTurf, 30,000)
Potential owner: George Kaiser ($10 billion)
Notes: I’m a fan of FC Tulsa’s rebrand, but if they want to make the first division, more changes are necessary. A sale to Tulsa native and one of the 100 richest men in the world George Kaiser means that funding is guaranteed. A move to Chapman Stadium would provide the necessary seats, despite the turf field. While the undersize population might be an issue at first glance, it’s hard to imagine U.S. Soccer not granting a waiver over a less than a 10k miss from the mark.
And that’s it! You made it. Those are all of the independent/hybrid affiliates in the USL Championship, which means that it’s time for our…
VERDICT: As an expert who has studied this issue for almost an entire day now, I am prepared to pronounce which USL Championships could be most ‘ready” for a jump to the USL Prem. A reminder that of the 27 clubs surveyed, 0 of them met our ideal criteria (proper ownership $, metro population, 15,000+ stadium with grass field).
Two of them, however, met almost all of those criteria: Indy Eleven and Miami FC. Those two clubs may use up two of our three available turf fields right from the outset, but the other factors they hit (particularly Silva’s ownership of Miami) makes them difficult, if not impossible to ignore for the top flight.
But who fill in the rest of the slots? Meet the entire 14-team USL Premier League:
Hartford Athletic Indy Eleven Louisville City FC Miami FC North Carolina FC Pittsburgh Riverhounds SC Tampa Bay Rowdies Saint Louis FC San Antonio FC New Mexico United Phoenix Rising FC Las Vegas Lights FC Orange County SC San Diego Loyal SC Now, I shall provide my expert rationale for each club’s inclusion/exclusion, which can be roughly broken down into four categories.
Firm “yes” Hartford Athletic: It’s a good market size with a solid stadium. With a decent investor and good community support, you’ve got potential here.
Indy Eleven: The turf at Lucas Oil Stadium is no reason to turn down a 62,421 venue and a metro population of over 2 million.
Louisville City FC: Why doesn’t the 2017 & 2018 USL Cup champion deserve a crack at the top flight? They have the market size, and with a bit of expansion have the stadium at their own SSS. LCFC, you’re in.
Miami FC, “The”: Our other blue-chip recruit on the basis of ownership value, market size and stadium capacity. Yes, that field is turf, but how could you snub Silva’s chance to claim victory as the first division 1 club soccer team to play in Miami?
Pittsburgh Riverhounds SC: Pittsburgh sacrificed a lot to be here (according to my arbitrary calculations). Their market size and the potential boon of soccer at Heinz Field is an important inclusion to the league.
Saint Louis FC: Willie hears your “Busch League” jokes, Willie don’t care. A huge market size, combined with the absence of an NFL franchise creates opportunity. Competition with the MLS side, sure, but St. Louis has serious soccer history and we’re willing to bet it can support two clubs.
Tampa Bay Rowdies: With a huge population and a massive stadium waiting nearby, Tampa Bay seems like too good of an opportunity to pass up for the USL Prem.
Las Vegas Lights FC: Ostentatious, massive and well-financed, Las Vegas Lights FC is everything that the USL Premier League would need to assert that it didn’t intend to play second fiddle to MLS. Players will need to be kept on a short leash, but this is a hard market to pass up on.
Phoenix Rising FC: Huge population, big grass field available nearby and a solid history of success in recent years. No brainer.
San Diego Loyal SC: New club? Yes, massive population in a market that recently lost an absolutely huge sports presence? Also yes. This could be the USL Prem’s Seattle.
Cautious “yes” New Mexico United: You have to take a chance on New Mexico United. The club set the league on fire with its social media presence and its weight in the community when it entered the league last season. The market may be slightly under USSF’s desired 1 million, but fervent support (and the ability to continue to use Isotopes Park) shouldn’t be discounted.
North Carolina FC: Carter-Finley’s mixed grass/turf surface is a barrier, to be sure, but the 57,000+ seats it offers (and being enough to offset other fully-turf offerings) is enough to put it in the black.
Orange County SC: It’s a top-tier club playing in a MLB stadium. I know it seems
unlikely that USSF would approve something like that, but believe me when I say
“it could happen.” Orange County is a massive market and California likely needs two clubs in the top flight.
San Antonio FC: Our third and only voluntary inclusion to the turf fields in the first division, we’re counting on San Antonio’s size and massive potential stadium to see it through.
Cautious “no” Birmingham Legion FC: The town has solid soccer history and a huge potential venue, but the turf playing surface puts it on the outside looking in.
Memphis 901 FC: Like Birmingham, not much to dislike here outside of the turf playing surface at the larger playing venue.
Austin Bold FC: See the other two above.
FC Tulsa: Everything’s just a little bit off with this one. Market’s slightly too small, stadium has turf. Just not enough to put it over the top.
Firm “no” Charleston Battery: Small metro and a small potential new stadium? It’s tough to say yes to the risk.
Charlotte Independence: A small new stadium and the possibility of having to compete with an organization that just paid over $300 million to join MLS means it’s best for this club to remain in the USL Championship.
Colorado Springs Switchbacks FC: When a club’s best chance to meet a capacity requirement is to host games at a venue controlled by the military, that doesn’t speak well to a club’s chances.
El Paso Locomotive FC: An undersized market and a turf field that meets capacity requirements is the death knell for this one.
Oklahoma City Energy FC: Having to expand a baseball field to meet requirements is a bad start. Having to potentially play 20 miles away from your main market is even worse.
Reno 1868 FC: Population nearly a half-million short of the federation’s requirements AND a turf field at the hypothetical new stadium makes impossible to say yes to this bid.
Rio Grande Valley FC: All the seat expansions in the world can’t hide the fact that McAllen Memorial Stadium is a high school stadium through and through.
Here’s who’s left in the 11-team Championship:
Birmingham Legion FC Charleston Battery Charlotte Independence Memphis 901 FC Austin Bold FC Colorado Springs Switchbacks FC El Paso Locomotive FC Oklahoma City Energy FC Reno 1868 FC Rio Grande Valley FC FC Tulsa With MLS folding the six affiliates it has in USL League One, the league is a little bit thin (especially considering USSF’s requirements for 8 teams for lower level leagues), but seems definitely able to expand up to the necessary numbers with Edwards’ allusions to five new additions this year:
Chattanooga Red Wolves SC Forward Madison FC Greenville Triumph SC Union Omaha Richmond Kickers South Georgia Tormenta FC Tucson Format of Assorted Leagues – This (like everything in this post) is pure conjecture on my part, but here are my thoughts on how these leagues might function in a first year while waiting for additional expansion.
USL Premier – We’ll steal from the 12-team Scottish Premiership. Each club plays the other 11 clubs 3 times, with either one or two home matches against each side. When each club has played 33 matches, the top six and bottom six separate, with every club playing an additional five matches (against each other team in its group). The top club wins the league. The bottom club is automatically relegated. The second-bottom club will enter a two-legged playoff against someone (see below) from the championship playoffs.
USL Championship -- 11 clubs is a challenge to schedule for. How about every club plays everyone else three times (either one or two home matches against each side)? Top four clubs make the playoffs, which are decided by two-legged playoffs. The winner automatically goes up. I need feedback on the second part – is it better to have the runner-up from the playoffs face the second-bottom club from the Premiership, or should the winner of the third-place match-up get the chance to face them to keep drama going in both playoff series? As for relegation, we can clearly only send down the last place club while the third division is so small.
USL League One – While the league is so small, it doesn’t seem reasonable to have the clubs play as many matches as the higher divisions. Each club could play the other six clubs four times – twice at home and twice away – for a very equitable 24-match regular season, which would help restrict costs and still provide a chance to determine a clear winner. Whoever finishes top of the table goes up.
And there you have it, a hypothetical look at how the USL could build a D1 league right now. All it would take is a new stadium for almost the entire league and new owners for all but one of the 27 clubs, who wouldn’t feel that their property would be massively devalued if they got relegated.
Well that’s our show. I’m curious to see what you think of all of this, especially anything that you think I may have overlooked (I’m sure there’s plenty). Anyway, I hope you’re all staying safe and well.
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